About Pristino Labs

Pristino Labs builds AI-ready data architecture for companies whose data infrastructure wasn't designed for the demands of AI agents. We use AI-automated data modeling to deliver in weeks what traditional consulting firms take months to accomplish.

George Bezerra, PhD

Founder & CEO

I've spent 15 years building the data and AI infrastructure that enterprises run on. My PhD in Computer Science was followed by a postdoc at MIT CSAIL, where I researched extreme-scale database architectures.

I led a 60-person data organization as SVP of Data at The Knot Worldwide, where I oversaw the complete rebuild of the company's data platform. Before that, I was Sr. Director at TripAdvisor, managing analytics infrastructure serving billions of data points.

I co-founded InvestInData, an angel collective of 50+ senior data executives from companies like Netflix, Airbnb, and Uber. This network gives me a front-row seat to how the best data teams operate — and where they struggle.

I built Pristino after watching the same problem repeat at every company I worked with: business logic scatters across tools, drifts from the original intent, and nobody owns the canonical definition. With AI agents now making decisions on this data, the problem is about to get 100x worse.

The consulting practice exists because this problem needs to be solved now, company by company. The long-term vision is a product that makes this kind of fragmentation structurally impossible.